⚡ Advertising in Ghana

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Ghana is a West African country with a population of over 34 million people.

According to our research, online advertising platforms are detected on 17.8% of websites from Ghana.

Statistics based on 687 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Ghana in 2026, based on market share.

The most popular is Google AdSense with a substantial share of 58.2%, followed by Google Ads with 29.5% and Google AdSense for Platforms with 28.7%.

Google AdSense 58.2%
Google Ads 29.5%
Google AdSense for Platforms 28.7%
LinkedIn Ads 5.7%
Google Ad Manager 4.9%
Google AdSense for Domains 3.3%
Google Marketing Platform 2.5%
Clever Advertising 2.5%
Ezoic 2.5%
Adobe Advertising 2.5%
Microsoft Advertising 2.5%
OpenX 1.6%
MGID 1.6%
Adsterra 1.6%
AdRoll 1.6%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Ghana than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-2)
5. Google Ad Manager ^(-2)
7. Google Marketing Platform ^(-5)
8. Clever Advertising ^(-30)
10. Adobe Advertising ^(-4)
12. OpenX ^(-11)
13. MGID ^(-26)
14. Adsterra ^(-34)
15. AdRoll ^(-2)
17. Monetag ^(-59)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 42 online advertising platforms used on sites from Ghana, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	58.2%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	29.5%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	28.7%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	5.7%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	4.9%
6	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	3.3%
7	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2.5%
8	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	2.5%
9	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.5%
10	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2.5%
11	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2.5%
12	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.6%
13	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1.6%
14	Adsterra Limassol, Cyprus An advertising network that has been connecting brands and marketers through world-class advertising and monetization solutions since 2013.	1.6%
15	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	1.6%
16	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.6%
17	Monetag Limassol, Cyprus A platform for monetizing desktop, mobile web and Telegram Mini App audiences, remnant ad inventory and social traffic.	1.6%
18	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.6%
19	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.6%
20	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	1.6%
21	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.6%
22	Teads New York, United States A global omnichannel ad monetization platform.	1.6%
23	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.6%
24	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.8%
25	Eskimi A full-stack programmatic advertising platform.	0.8%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 687 websites from Ghana.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 42 were detected on websites from Ghana.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.