⚡ Advertising in Ghana

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Ghana is a West African country with a population of over 34 million people.

According to our research, online advertising platforms are detected on 16.7% of websites from Ghana.

Statistics based on 838 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Ghana in 2026, based on market share.

The most popular is Google AdSense with a substantial share of 60%, followed by Google Ads with 32.1% and Google AdSense for Platforms with 27.9%.

Google AdSense 60%
Google Ads 32.1%
Google AdSense for Platforms 27.9%
LinkedIn Ads 7.1%
Google Ad Manager 4.3%
Clever Advertising 2.9%
Microsoft Advertising 2.9%
Ezoic 2.9%
Microsoft Invest 2.1%
Taboola 2.1%
Google Marketing Platform 2.1%
AdRoll 2.1%
OpenX 2.1%
Adobe Advertising 2.1%
Eskimi 1.4%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Ghana than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google AdSense ^(-1)
3. Google AdSense for Platforms ^(-1)
5. Google Ad Manager ^(-1)
6. Clever Advertising ^(-34)
9. Microsoft Invest ^(-7)
10. Taboola ^(-4)
12. AdRoll ^(-5)
13. OpenX ^(-15)
15. Eskimi ^(-93)
17. MGID ^(-20)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 47 online advertising platforms used on sites from Ghana, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	60%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	32.1%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	27.9%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	7.1%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	4.3%
6	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	2.9%
7	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2.9%
8	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.9%
9	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	2.1%
10	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2.1%
11	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2.1%
12	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	2.1%
13	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	2.1%
14	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2.1%
15	Eskimi Vilnius, Lithuania A full-stack programmatic advertising platform focused on growing markets, providing demand-side and supply-side tools for brands and agencies.	1.4%
16	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.4%
17	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1.4%
18	Adsterra Limassol, Cyprus A global performance-based advertising network for user acquisition and publisher monetization.	1.4%
19	MediaMath New York, United States An omnichannel demand-side platform that offers a rich set of capabilities for marketers to manage and execute their campaigns.	1.4%
20	BidSwitch Paris, France Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.	1.4%
21	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	1.4%
22	Monetag Limassol, Cyprus A platform for monetizing desktop, mobile web and Telegram Mini App audiences, remnant ad inventory and social traffic.	1.4%
23	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.4%
24	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	1.4%
25	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 838 websites from Ghana.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 47 were detected on websites from Ghana.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.