⚡ Advertising in India

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

India is a South Asian country with a population of over 1.4 billion people.

According to our research, online advertising platforms are detected on 21.4% of websites from India.

Statistics based on 68K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in India in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 45%, followed by Google Ads with 40.7% and Google AdSense for Platforms with 15.9%.

Google AdSense 45%
Google Ads 40.7%
Google AdSense for Platforms 15.9%
LinkedIn Ads 6.8%
Google AdSense for Domains 4.9%
Google Ad Manager 4.2%
Microsoft Advertising 2.5%
Taboola 2.2%
Ezoic 2.2%
Amazon Advertising 1.1%
Criteo 0.9%
MGID 0.9%
Google Marketing Platform 0.9%
Blockthrough 0.8%
AdRoll 0.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-2)
6. Google Ad Manager ^(-1)
8. Taboola ^(-5)
12. MGID ^(-27)
14. Blockthrough ^(-6)
15. AdRoll ^(-2)
17. PubMatic ^(-10)
18. Adsterra ^(-31)
20. ExoClick ^(-31)
23. Monetag ^(-53)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 135 online advertising platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	45%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	40.7%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	15.9%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	6.8%
5	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	4.9%
6	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	4.2%
7	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2.5%
8	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2.2%
9	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.2%
10	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.1%
11	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	0.9%
12	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.9%
13	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	0.9%
14	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	0.8%
15	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.7%
16	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.7%
17	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.6%
18	Adsterra Limassol, Cyprus An advertising network that has been connecting brands and marketers through world-class advertising and monetization solutions since 2013.	0.5%
19	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.5%
20	ExoClick Barcelona, Spain A global online advertising network that specializes in adult traffic.	0.4%
21	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.4%
22	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.4%
23	Monetag Limassol, Cyprus A platform for monetizing desktop, mobile web and Telegram Mini App audiences, remnant ad inventory and social traffic.	0.4%
24	Infolinks Ridgewood, New Jersey, United States An in-text advertising service that places commercial ads on links on publisher websites.	0.3%
25	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.3%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 68,423 websites from India.
We currently track the presence of 199 online advertising platforms across the web.
Of these, 135 were detected on websites from India.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.