⚡ Advertising in the United States

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs). These systems enable businesses to manage and optimize digital ads through programmatic buying, audience targeting, real-time bidding, and performance tracking.

According to our research, online advertising platforms are detected on 15.2% of websites from the United States.

⭐ Most Popular in 2025

The following chart shows the top online advertising platforms in the United States in 2025, based on market share.

The most popular is Google AdSense with an impressive share of 32%, followed by Google Ads with 31.3% and LinkedIn Ads with 9.8%.

Google AdSense 32%
Google Ads 31.3%
LinkedIn Ads 9.8%
Microsoft Advertising 9.8%
Google AdSense for Platforms 9.6%
Ezoic 7.3%
Google Ad Manager 6.4%
Amazon Advertising 4.5%
Google AdSense for Domains 3.6%
The Trade Desk 3.1%
AdRoll 2.9%
Simpli.fi 2.9%
Microsoft Invest 2.8%
Criteo 2.6%
Quantcast 2.2%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn Ads ^(-2)
4. Microsoft Advertising ^(-3)
6. Ezoic ^(-2)
8. Amazon Advertising ^(-2)
10. The Trade Desk ^(-7)
11. AdRoll ^(-7)
12. Simpli.fi ^(-15)
18. Mediavine ^(-3)
19. OpenX ^(-3)
24. Raptive ^(-7)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 192 online advertising platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	32%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	31.3%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to reach their target audience on LinkedIn.	9.8%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform used to display ads on Bing, Yahoo!, DuckDuckGo, and other websites.	9.8%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	9.6%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	7.3%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	6.4%
8	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	4.5%
9	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	3.6%
10	The Trade Desk Ventura, California, United States A programmatic demand-side platform that helps marketers reach their audiences across channels using data.	3.1%
11	AdRoll San Francisco, California, United States A digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting. $36+/month	2.9%
12	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	2.9%
13	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	2.8%
14	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.6%
15	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	2.2%
16	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.8%
17	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.8%
18	Mediavine New York, United States A premium ad network for established websites with a minimum monthly traffic volume of 50,000 sessions. $$$	1.7%
19	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform.	1.6%
20	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	1.5%
21	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.4%
22	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.4%
23	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	1.3%
24	Raptive New York, United States A premium ad network for high-traffic publishers with at least 100,000 page views per month. $$$	1.2%
25	Teads New York, United States A global omnichannel ad monetization platform.	1.1%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 491,860 websites from the United States.
Statistics were last calculated on December 27, 2025.
For details, see our methodology and disclaimer.