⚡ Advertising in the United States

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our research, online advertising platforms are detected on 15.8% of websites from the United States.

Statistics based on 568K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in the United States in 2026, based on market share.

The most popular is Google Ads with an impressive share of 34%, followed by Google AdSense with 29.7% and Microsoft Advertising with 11.2%.

Google Ads 34%
Google AdSense 29.7%
Microsoft Advertising 11.2%
LinkedIn Ads 11%
Google AdSense for Platforms 8.8%
Ezoic 6.3%
Google Ad Manager 6.2%
Amazon Advertising 4%
The Trade Desk 3.4%
Simpli.fi 3.1%
AdRoll 3%
Google AdSense for Domains 2.9%
Microsoft Invest 2.6%
Criteo 2.3%
Taboola 1.8%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Microsoft Advertising ^(-3)
6. Ezoic ^(-2)
8. Amazon Advertising ^(-2)
9. The Trade Desk ^(-7)
10. Simpli.fi ^(-16)
11. AdRoll ^(-6)
13. Microsoft Invest ^(-2)
20. OpenX ^(-3)
23. PubMatic ^(-4)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 187 online advertising platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	34%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	29.7%
3	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	11.2%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	11%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	8.8%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	6.3%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	6.2%
8	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	4%
9	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	3.4%
10	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	3.1%
11	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	3%
12	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	2.9%
13	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	2.6%
14	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.3%
15	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.8%
16	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.8%
17	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.6%
18	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.6%
19	Mediavine New York, United States A premium ad network for established websites with a minimum monthly traffic volume of 50,000 sessions. $$$	1.4%
20	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.3%
21	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.2%
22	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	1.2%
23	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	1.1%
24	StackAdapt Thornhill, Ontario, Canada A multi-channel programmatic advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.	1.1%
25	Raptive New York, United States A premium ad management network that helps content publishers monetize their websites through optimized ad placements. $$$	1%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 568,079 websites from the United States.
We currently track the presence of 199 online advertising platforms across the web.
Of these, 187 were detected on websites from the United States.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.