Tapad
Tapad Graph enables marketers to identify customers across multiple devices and apply programmatic targeting, media measurement, attribution, and personalization.
According to our data, Tapad ranks 67th among the online advertising platforms we track.
It has 0.2% of the advertising market share and is detected on 0.04% of all websites.
📊 Rankings and Market Share
- Advertising
- Rank: 67
- Market share: 0.2%
🏆 Tapad Awards
- ⬆️ 21st most popular in Greece in the Advertising category.
- ⬆️ 26th most popular in Switzerland in the Advertising category.
- ⬆️ 30th most popular in Canada in the Advertising category.
- ⬆️ 39th most popular in Australia in the Advertising category.
- ⬆️ 42nd most popular in France in the Advertising category.
- ⬆️ 47th most popular in the United Kingdom in the Advertising category.
- ⬆️ 49th most popular in the United States in the Advertising category.
- ⬆️ 49th most popular in Italy in the Advertising category.
- ⬆️ 53rd most popular in Germany in the Advertising category.
- ⬆️ 53rd most popular in Brazil in the Advertising category.
⚡ Sites Using Tapad
We have data on 1,180 websites that use Tapad advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Tapad is foxnews.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #201 | United States | English | |
| 2 | #224 | United States | English | |
| 3 | #484 | American English | ||
| 4 | #594 | Spanish | ||
| 5 | #1,009 | United States | English | |
| 6 | #1,279 | Spain | Spanish | |
| 7 |  cloudinary.com |
#1,359 | English | |
| 8 | #1,401 | United States | English | |
| 9 | #1,544 | United States | English | |
| 10 | #1,556 | United States | American English | |
| 11 | #1,629 | English | ||
| 12 | #1,980 | Canada | English | |
| 13 | #2,228 | Canada | English | |
| 14 | #2,596 | Romania | Romanian | |
| 15 | #2,599 | United States | English | |
| 16 | #2,889 | English | ||
| 17 | #2,934 | Greece | Greek | |
| 18 | #3,184 | Brazil | Spanish | |
| 19 | #3,658 | Canada | English | |
| 20 |  paypay.ne.jp |
#3,863 | Japan | Japanese |
📈 Usage Statistics
Most of the sites that use Tapad:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Tapad are from the United States, the United Kingdom, and Germany.
- United States 36.3%
- United Kingdom 8%
- Germany 7.3%
- France 6.3%
- Canada 4.6%
- Italy 4.2%
- Switzerland 3%
- Greece 2.9%
- Australia 2.6%
- Other 24.8%
Most Tapad users speak English, French, or German.
- English 64.3%
- French 7.8%
- German 4.3%
- Italian 3.6%
- Spanish 3.3%
- Greek 2.6%
- Romanian 1.8%
- Portuguese 1.8%
- Polish 1.4%
- Other 9.1%
Tapad advertising technology is especially popular on .com top-level domains.
- .com 51.1%
- .co.uk 4.1%
- .org 3.6%
- .ca 3.6%
- .fr 2.9%
- .it 2.9%
- .de 2.7%
- .gr 2.4%
- .ch 2.1%
- Other 24.6%
The primary market segments for websites utilizing Tapad include online shopping, general news, and business.
- Online Shopping 17.5%
- General News 13%
- Business 12.2%
- Marketing/Merchandising 9.9%
- Fashion/Beauty 7.9%
- Finance/Banking 5.3%
- Health 4%
- Education/Reference 3.3%
- Entertainment 3.1%
- Other 23.8%
🕵️ Similar Technologies
These are some of the best Tapad alternatives.
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Magnite💬 Frequently Asked Questions
Where is Tapad's headquarters?
Tapad is located in New York, United States.
Which country uses Tapad the most?
The majority of Tapad users are from the United States.
Who uses Tapad?
According to our data, Tapad is used on over a thousand sites, including such established ones as foxnews.com,
roblox.com, and
ixl.com.
Do academic institutions use Tapad?
Yes. In total, we know of 9 academic websites in the United States that use Tapad.
How does Tapad stack up against the competition?
Tapad is a moderately popular advertising technology, ranking ahead of 132 other online advertising platforms we track.
What are the alternatives to Tapad?
Alternatives and possible competitors to Tapad may include 
Epsilon, 
Criteo, and 
Microsoft Invest.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.