Matomo

Wellington, New Zealand

Matomo is an open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.

According to our data, Matomo is the 5th most popular web analytics tool on the web.
It has 4.1% of the web analytics market share and is present on 1.9% of all websites.

💸 Pricing

Matomo is available in both free and paid versions.

Free version ✔️Self-hosted, open source
Cloud Business€22+/month

📊 Rankings and Market Share

🏆 Matomo Awards

⚡ Sites Using Matomo

We have data on 61,659 websites that use the Matomo web analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using Matomo is sourceforge.net.

#WebsiteRankCountryLanguage
1 sourceforge.net #97 United States English
2 ep**ner.com #118 Netherlands English
3 cam4.com #283 United States English
4 s*xemodel.com #584 France French
5 njuskalo.hr #641 Croatia Croatian
6 filmweb.pl #678 Poland Polish
7 dantri.com.vn #695 Vietnam Vietnamese
8 p**none.com #834 English
9 bunny.net #1,016 United States English
10 agenziaentrate.gov.it #1,050 Italy Italian
11 moe.gov.my #1,156 Malaysia Burmese
12 arbeitsagentur.de #1,217 Germany German
13 gov.pl #1,221 Poland Polish
14 index-education.com #1,249 France French
15 brave.com #1,368 English
16 portal.gov.cz #1,400 Czech Republic Czech
17 gobiernodecanarias.org #1,453 Spain Spanish
18 ria.ru #1,715 Russia Russian
19 apache.org #1,770 English
20 miraheze.org #1,775 English

📈 Usage Statistics

Most of the sites that use Matomo:

Most of the sites using Matomo are from Germany, France, and the United States.

  • Germany 29.8%
  • France 13.7%
  • United States 9.7%
  • Italy 5.3%
  • Austria 4.4%
  • United Kingdom 3.9%
  • Switzerland 3.7%
  • Netherlands 3%
  • Spain 1.9%
  • Other 24.6%

Most Matomo users speak English, German, or French.

  • English 33.9%
  • German 30.1%
  • French 12.7%
  • Italian 4.5%
  • Dutch 2.5%
  • Spanish 2.3%
  • Czech 1.4%
  • Chinese 1.4%
  • Portuguese 1.2%
  • Other 10%

The Matomo web analytics tool is especially popular on .com, .de, and .fr top-level domains.

  • .com 27.4%
  • .de 21.2%
  • .fr 6.5%
  • .org 5.8%
  • .it 3.7%
  • .at 3.1%
  • .ch 2.6%
  • .net 2.4%
  • .nl 2%
  • Other 25.3%

The primary market segments for websites utilizing Matomo include business, education and reference, and marketing and merchandising.

  • Business 17.4%
  • Education/Reference 9.3%
  • Marketing/Merchandising 8.2%
  • Online Shopping 5.8%
  • Internet Services 5.5%
  • Public Information 5.5%
  • Blogs/Wiki 4.3%
  • Non-Profit/Advocacy/NGO 4.2%
  • Travel 3.9%
  • Other 35.9%

🕵️ Similar Technologies

These are some of the best Matomo alternatives.

RankName
19
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
46
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
64
Koko Analytics
Nijmegen, Netherlands

A privacy-friendly, simple and lightweight analytics plugin for WordPress.

FreeOpen source€79/year
167
Rybbit
California, United States

An open-source, privacy-friendly web analytics platform designed as an alternative to Google Analytics that provides lightweight, cookieless tracking and both self-hosted and cloud deployment options.

FreeOpen source$19+/month
182
Swetrix
Edinburgh, United Kingdom

An open-source, privacy-focused web analytics platform.

FreeOpen source$19+/month

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💬 Frequently Asked Questions

Where is Matomo's headquarters?

Matomo is located in Wellington, New Zealand.

Can I use Matomo for free?

Yes, there is a free version.

What is the price of Matomo?

The pricing starts at €22 per month.

Which country uses Matomo the most?

The majority of Matomo users are from Germany.

Who uses Matomo?

According to our data, Matomo is used on thousands of sites, including such established ones as sourceforge.net, njuskalo.hr, and filmweb.pl.

Is Matomo used on government websites?

Yes, for example, it is used by agenziaentrate.gov.it, moe.gov.my, and portal.gov.cz. Overall, we found Matomo on 26 government sites in the United States.

Do academic institutions use Matomo?

Yes. In total, we know of 100 academic websites in the United States that use Matomo.

How does Matomo stack up against its competitors?

Matomo is a very popular web analytics tool, second only to 4 other web analytics tools we track.

What are the alternatives to Matomo?

Alternatives and possible competitors to Matomo may include Plausible, Umami, and Koko Analytics.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.