Snowplow
Snowplow is a developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.
It supports real-time event delivery with over 20 SDKs across web, mobile, and server-side sources, schema-based data validation with built-in governance, enrichment modules, integrations with modern data stacks, and real-time personalization and customer intelligence capabilities.
According to our data, Snowplow is the third most popular customer data platform on the web.
It has 13.7% of the CDP market share and is present on 0.4% of all websites.
- 🏠 Website
- </> Source code
- 👨👩👦👦 Community
GitHub💸 Pricing
Snowplow is available in both free and paid versions.
🏆 Snowplow Awards
- 🥇 Most popular in the Czech Republic in the CDP category.
- 🥇 Most popular in Slovakia in the CDP category.
- 🥇 Most popular in Indonesia in the CDP category.
- 🥈 Second most popular in the United States in the CDP category.
- 🥈 Second most popular in Brazil in the CDP category.
- 🥈 Second most popular in Argentina in the CDP category.
- 🥈 Second most popular in Iceland in the CDP category.
- 🥉 Third most popular in the United Kingdom in the CDP category.
- 🥉 Third most popular in Germany in the CDP category.
- 🥉 Third most popular in Australia in the CDP category.
⚡ Sites Using Snowplow
We have data on 14,150 websites that use the Snowplow CDP. Here is a list of some of the top ranked ones.
The highest rated site using Snowplow is flickr.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #32 | English | ||
| 2 | #259 | English | ||
| 3 | #424 | India | English | |
| 4 | #1,013 | United States | American English | |
| 5 | #1,342 | English | ||
| 6 |  cloud.google.com |
United States | American English | |
| 7 | #1,350 | Finland | Finnish | |
| 8 | #1,369 | United States | American English | |
| 9 | #1,402 | United States | American English | |
| 10 | #1,467 | English | ||
| 11 | #1,536 | Australia | English | |
| 12 | #1,695 | Norway | Norwegian Bokmål | |
| 13 | #1,822 | United States | American English | |
| 14 | #1,960 | Norway | Norwegian Bokmål | |
| 15 | #2,002 | Netherlands | American English | |
| 16 | #2,257 | United States | American English | |
| 17 | #2,374 | Norway | Norwegian Bokmål | |
| 18 | #2,716 | English | ||
| 19 | #2,826 | Switzerland | French | |
| 20 | #3,299 | Netherlands | Dutch |
📈 Usage Statistics
Most of the sites that use Snowplow:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Snowplow are from the United States, the United Kingdom, and the Czech Republic.
- United States 53.9%
- United Kingdom 5.8%
- Czech Republic 5.6%
- Germany 4.8%
- Australia 3.9%
- Canada 3.3%
- Italy 2.1%
- Brazil 1.8%
- Slovakia 1.7%
- Other 17.1%
Most Snowplow users speak English, German, or Czech.
- English 75.4%
- German 5%
- Czech 4.6%
- Spanish 2.7%
- Portuguese 1.9%
- Italian 1.7%
- French 1.6%
- Slovak 1.5%
- Dutch 1.2%
- Other 4.4%
The Snowplow CDP is especially popular on .com and .org top-level domains.
- .com 54.9%
- .org 10.5%
- .cz 4.3%
- .de 3.1%
- .co.uk 2.8%
- .com.au 2.8%
- .net 2.5%
- .ca 1.5%
- .sk 1.4%
- Other 16.2%
The primary market segments for websites utilizing Snowplow include marketing and merchandising, business, and online shopping.
- Marketing/Merchandising 17%
- Business 13.5%
- Online Shopping 13%
- Education/Reference 4.6%
- Restaurants 4.5%
- Travel 4.2%
- Health 3.8%
- Non-Profit/Advocacy/NGO 3.6%
- Entertainment 3.3%
- Other 32.5%
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Google Analytics
Cloudflare Web Analytics💬 Frequently Asked Questions
Where is Snowplow's headquarters?
Snowplow is located in London, United Kingdom.
Does Snowplow offer a free plan?
Yes, there is a free version with limited functionality.
Which country uses Snowplow the most?
The majority of Snowplow users are from the United States.
Who uses Snowplow?
According to our data, Snowplow is used on thousands of sites, including such established ones as flickr.com,
tradingview.com, and
hindustantimes.com.
Is Snowplow used on government websites?
In total, we found Snowplow on 9 government sites in the United States.
Do academic institutions use Snowplow?
Yes. In total, we know of 13 academic websites in the United States that use Snowplow.
How does Snowplow stack up against the competition?
Snowplow is one of the most popular customer data platforms, second only to 
Klaviyo and 
Adobe Experience Platform.
What are the alternatives to Snowplow?
Alternatives and possible competitors to Snowplow may include 
Rudderstack, 
Usermaven, and 
Segment.