🆚 Acquia vs. Optimove
- 📈 Acquia is much more popular than Optimove.
- 🌎 Acquia is more popular in the United States, Brazil, and Spain.
- 🌍 Optimove is more popular in Gibraltar.
Statistics based on 3.3M+ analyzed websites. About this data
AcquiaType
Customer data platform
Customer data platform
About
Acquia is a digital experience platform (DXP) that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.
It includes a content management system built on 
Drupal, a customer data platform with personalization and behavior-based segmentation, marketing automation and campaign tools, multi-site and multi-domain management, and integration-ready APIs for extensibility.
Headquarters
Boston, Massachusetts, United States
Pricing
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Acquia CDP is 27 times more popular than Optimove.
Total websites
Market share
CDP
Popularity by country
Determined by the number of sites detected from each country.
Acquia is more popular in the United States, Brazil, and Spain, while Optimove is more popular in Gibraltar.
United States
Brazil
Spain
Germany
France
United Kingdom
Switzerland
Japan
Italy
Poland
Awards
- 🥈 Second most popular in Serbia in the Personalization category.
- 🥉 Third most popular in Brazil in the Marketing Automation category.
- 🥉 Third most popular in Brazil in the CDP category.
- 🥉 Third most popular in Serbia in the Marketing Automation category.
- 🥉 Third most popular in Serbia in the CDP category.
Popularity by domain category
Determined by the number of sites in each category.
Acquia is more popular among sites focused on business, marketing and merchandising, and education and reference, while Optimove is more commonly used on gambling sites.
Business
Marketing/Merchandising
Education/Reference
Online Shopping
Internet Services
Blogs/Wiki
Fashion/Beauty
Software/Hardware
Travel
Health
Top sites
Top-ranked sites that use these technologies.
Name
Rank
#3,289
#3,479
#3,628
#4,383
#5,192
Compare alternatives
Technologies with similar characteristics.
Adobe Experience Platform
Salesforce Marketing Cloud
Snowplow
Segment
Rudderstack🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.