🆚 ActiveCampaign vs. Brevo

Compare technologies based on real-world usage data *

📈 Brevo is slightly more popular than ActiveCampaign.
🌍 Brevo is more popular in France, Germany, and Italy.
🌎 ActiveCampaign is more popular in the United States, the Netherlands, and Australia.

ActiveCampaign

Brevo

Type

Email marketing platform

Customer relationship management system

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Brevo is a cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

It supports email, SMS, WhatsApp and push notifications campaigns, offers a drag-and-drop email editor, transactional emails via SMTP/API, segmentation and A/B testing, and landing pages and web forms.

Headquarters

Chicago, Illinois, United States

Paris, France

Website

activecampaign.com #24,120

brevo.com #2,187

Pricing

Free version ❌Free 14-day trial

Starter$15+/month

Plus$49+/month

Pro$79+/month

Enterprise$145+/month

Free version ✔️300 emails/day

Starter$9+/month

Business$18+/month

EnterpriseCustom

Popularity

Determined by the number of sites using each technology.

The Brevo CRM system is 1.1 times more popular than ActiveCampaign.

Total websites

Market share

Email Marketing

CRM

Popularity by country

Determined by the number of sites detected from each country.

Brevo is more popular in France, Germany, and Italy, while ActiveCampaign is more popular in the United States, the Netherlands, and Australia.

United States

France

Germany

Italy

United Kingdom

Spain

Netherlands

Australia

Brazil

Canada

Awards

🥇 Most popular in Brazil in the Personalization category.
🥇 Most popular in Hungary in the Personalization category.
🥇 Most popular in Hungary in the CRM category.
🥈 Second most popular in the Netherlands in the CRM category.
🥈 Second most popular in Australia in the CRM category.

🥇 Most popular in France in the Scheduling category.
🥇 Most popular in France in the CRM category.
🥇 Most popular in Germany in the Scheduling category.
🥇 Most popular in Germany in the CRM category.
🥇 Most popular in Italy in the Scheduling category.

Popularity by domain category

Determined by the number of sites in each category.

Brevo is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while ActiveCampaign is more commonly used on business, Internet services, and blogs and wiki sites.

Online Shopping

Business

Marketing/Merchandising

Internet Services

Blogs/Wiki

Fashion/Beauty

Education/Reference

Travel

Health

Entertainment