🆚 ActiveCampaign vs. MailerLite

Compare technologies based on real-world usage data *

Type

Email marketing platform
Email marketing platform

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

MailerLite is an email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

It features a drag-and-drop email editor, automation workflows, subscriber segmentation, A/B testing, pop-ups and landing pages, and built-in analytics.

Headquarters

Chicago, Illinois, United States
San Francisco, California, United States

Website

Pricing

Free version ❌Free 14-day trial
Starter$15+/month
Plus$49+/month
Pro$79+/month
Enterprise$145+/month
Marketing
Free version ✔️1 user, 500 subscribers, 12K monthly emails
Growing Business
(3 users, unlimited emails)
$10+/month
Advanced
(unlimited users, unlimited emails)
$20+/month
Transactional
Free version ✔️500 emails, 10 email verification credits
Hobby
(5K emails)
$7/month
Starter
(50K+ emails, 100 SMS)
$35+/month
Professional
(50K+ emails, 150 SMS)
$110+/month

Categories

Email Marketing › Rank #8
Email Marketing › Rank #5
Personalization › Rank #3
CRM › Rank #4

Popularity

Determined by the number of sites using each technology.

The MailerLite email marketing platform is 1.3 times more popular than ActiveCampaign.
Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

MailerLite is more popular in the United Kingdom, Poland, and France, while ActiveCampaign is more popular in the United States, the Netherlands, and Australia.
United States
United Kingdom
Poland
Netherlands
Australia
Spain
Germany
France
Italy
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

MailerLite is more popular among sites focused on blogs and wiki, online shopping, and entertainment, while ActiveCampaign is more commonly used on business, marketing and merchandising, and Internet services sites.
Business
Blogs/Wiki
Marketing/Merchandising
Online Shopping
Internet Services
Education/Reference
Travel
Entertainment
General News
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,058
View more ➝
Name
Rank
#6,041
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.