🆚 ActiveCampaign vs. Webtrends Optimize

Compare technologies based on real-world usage data *

📈 ActiveCampaign is much more popular than Webtrends Optimize.
🌍 ActiveCampaign is more popular in all countries.
⭐ Webtrends Optimize is particularly popular in the United Kingdom.

Webtrends Optimize

Type

Email marketing platform

A/B testing tool

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Webtrends Optimize is an enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Headquarters

Chicago, Illinois, United States

Egham, United Kingdom

Website

activecampaign.com #24,120

webtrends-optimize.com #983,930

Pricing

Free version ❌Free 14-day trial

Starter$15+/month

Plus$49+/month

Pro$79+/month

Enterprise$145+/month

Free tier ✔️For websites with less than 10,000 sessions per month

$179+/month

Categories

Email Marketing › Rank #8

Personalization › Rank #3

Personalization › Rank #43

CRM › Rank #4

A/B Testing › Rank #33

Popularity

Determined by the number of sites using each technology.

The ActiveCampaign email marketing platform is 27 times more popular than Webtrends Optimize.

Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

ActiveCampaign is more popular than Webtrends Optimize in all countries.

United States

Netherlands

United Kingdom

Australia

Brazil

Spain

Germany

Italy

Canada

France

Awards

🥇 Most popular in Brazil in the Personalization category.
🥇 Most popular in Hungary in the Personalization category.
🥇 Most popular in Hungary in the CRM category.
🥈 Second most popular in the Netherlands in the CRM category.
🥈 Second most popular in Australia in the Personalization category.

⭐ 8th most popular in the United Kingdom in the A/B Testing category.
⭐ 10th most popular in the United Kingdom in the Personalization category.
🔥 15th most popular in Canada in the A/B Testing category.
🔥 18th most popular in Canada in the Personalization category.

Popularity by domain category

Determined by the number of sites in each category.

ActiveCampaign is more popular than Webtrends Optimize in all market segments.

Business

Marketing/Merchandising

Online Shopping

Internet Services

Blogs/Wiki

Education/Reference

Travel

Health

General News

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#348

thesimsresource.com

#4,199

newrepublic.com

#5,555

americansongwriter.com

#6,230

#7,058

Name

Rank

#1,396

#1,511

#3,077

nationalrail.co.uk

#6,012

#8,637

Compare alternatives

Technologies with similar characteristics.

See also

ActiveCampaign technology profile

Webtrends Optimize technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.