🆚 Adform vs. AdRoll
- 📈 AdRoll is twice as popular as Adform.
- 🌎 AdRoll is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Adform is more popular in Germany, Turkey, and the Czech Republic.
Adform
AdRollType
About
Adform is a global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.
It offers a combined DSP, DMP, and ad server, access to premium global inventory across display, video, mobile, CTV, audio, and retail media, AI-driven bid optimization, dynamic creative capabilities, and transparent reporting with open APIs.
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Turkey in the DMP category.
- 🥇 Most popular in the Czech Republic in the DMP category.
- 🥇 Most popular in Spain in the DMP category.
- 🥇 Most popular in Poland in the DMP category.
- 🥇 Most popular in Finland in the DMP category.
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United Arab Emirates in the Advertising category.
- 🔥 11st most popular in the United States in the Advertising category.
- 🔥 13rd most popular in New Zealand in the Advertising category.
- 🔥 14th most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Nexxen
Criteo
Adobe Advertising
The Trade Desk
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.