🆚 Adobe Analytics vs. Microsoft Clarity

📈 Microsoft Clarity is five times more popular than Adobe Analytics.
🌎 Microsoft Clarity is more popular in the United States, the United Kingdom, and India.
🌍 Adobe Analytics is more popular in Montenegro, the Faroe Islands, and Aruba.

Statistics based on 3.3M+ analyzed websites. About this data

Adobe Analytics

Microsoft Clarity

Type

Web analytics tool

About

Adobe Analytics is an enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

Headquarters

San Jose, California, United States

Redmond, Washington, United States

Website

business.adobe.com

clarity.microsoft.com

Pricing

Free version ❌

Select$37,500+/year

Prime$50,000+/year

Ultimate$67,500+/year

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Microsoft Clarity web analytics tool is 5 times more popular than Adobe Analytics.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Clarity is more popular in the United States, the United Kingdom, and India, while Adobe Analytics is more popular in Montenegro, the Faroe Islands, and Aruba.

United States

United Kingdom

India

Japan

Germany

Australia

Netherlands

Brazil

France

Italy

Awards

⭐ 8th most popular in Singapore in the Analytics category.
⭐ 9th most popular in the United Kingdom in the Analytics category.
⭐ 9th most popular in Italy in the Analytics category.
⭐ 9th most popular in Chile in the Analytics category.
⭐ 9th most popular in Peru in the Analytics category.

🥈 Second most popular in Iran in the Analytics category.
🥉 Third most popular in India in the Analytics category.
🥉 Third most popular in the United Arab Emirates in the Analytics category.
🥉 Third most popular in Colombia in the Analytics category.
🥉 Third most popular in Peru in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Clarity is more popular among sites focused on online shopping, business, and marketing and merchandising, while Adobe Analytics is more commonly used on motor vehicles and real estate sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Internet Services

Education/Reference

Health

Travel

Finance/Banking

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#66

#73

#351

#380

Name

Rank

#49

#83