🆚 AdRoll vs. Outbrain

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AdRoll is a digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting.

Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.

It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Free version ❌
Marketing & Ads+ package$36+/month
Revenue share70%

Categories

Advertising › Rank #17
Advertising › Rank #22

Popularity

Determined by the number of sites using each technology.

AdRoll advertising technology is 1.6 times more popular than Outbrain.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

AdRoll is more popular in the United States, Australia, and Canada, while Outbrain is more popular in the United Kingdom, Germany, and Turkey.
United States
United Kingdom
Germany
Australia
Turkey
France
Italy
Israel
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AdRoll is more popular among sites focused on business, online shopping, and marketing and merchandising, while Outbrain is more commonly used on general news, sports, and blogs and wiki sites.
Business
Online Shopping
Marketing/Merchandising
General News
Sports
Fashion/Beauty
Internet Services
Education/Reference
Health
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.