🆚 Amazon Advertising vs. Criteo

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Headquarters

Seattle, Washington, United States
Paris, France

Website

Categories

Advertising › Rank #10
Advertising › Rank #9

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 1.3 times more popular than Amazon Advertising.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in Japan, Germany, and France, while Amazon Advertising is more popular in the United States, the United Kingdom, and Canada.
United States
United Kingdom
Japan
Germany
France
Korea
Turkey
Italy
Spain
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on blogs and wiki, online shopping, and marketing and merchandising, while Amazon Advertising is more commonly used on general news, entertainment, and sports sites.
Blogs/Wiki
Online Shopping
General News
Marketing/Merchandising
Entertainment
Business
Sports
Fashion/Beauty
Travel
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.