🆚 Amazon Advertising vs. Microsoft Advertising

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Headquarters

Seattle, Washington, United States
Redmond, Washington, United States

Website

Categories

Advertising › Rank #10
Advertising › Rank #6

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 3 times more popular than Amazon Advertising.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Amazon Advertising is more popular in Japan, Bangladesh, and Cambodia.
United States
United Kingdom
Germany
France
Canada
Netherlands
Australia
Spain
Japan
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising is more popular among sites focused on online shopping, business, and marketing and merchandising, while Amazon Advertising is more commonly used on general news, blogs and wiki, and entertainment sites.
Online Shopping
Business
Marketing/Merchandising
General News
Blogs/Wiki
Fashion/Beauty
Entertainment
Travel
Finance/Banking
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.