🆚 Amazon Advertising vs. The Trade Desk

📈 Amazon Advertising is twice as popular as The Trade Desk.
🌎 Amazon Advertising is more popular in the United States, the United Kingdom, and Japan.
🌍 The Trade Desk is more popular in Australia, Switzerland, and Belgium.

Statistics based on 3.3M+ analyzed websites. About this data

Amazon Advertising

The Trade Desk

Type

Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.

It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.

Headquarters

Seattle, Washington, United States

Ventura, California, United States

Website

advertising.amazon.com

thetradedesk.com #57,659

Popularity

Determined by the number of sites using each technology.

Amazon Advertising technology is 1.7 times more popular than The Trade Desk.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Amazon Advertising is more popular in the United States, the United Kingdom, and Japan, while The Trade Desk is more popular in Australia, Switzerland, and Belgium.

United States

United Kingdom

Japan

Germany

Canada

Australia

Spain

France

Turkey

Italy

Awards

⭐ 7th most popular in Indonesia in the Advertising category.
⭐ 7th most popular in Mexico in the Advertising category.
⭐ 8th most popular in the United States in the Advertising category.
⭐ 9th most popular in Japan in the Advertising category.
⭐ 9th most popular in Canada in the Advertising category.

⭐ 9th most popular in the United States in the Advertising category.
⭐ 9th most popular in New Zealand in the Advertising category.
⭐ 10th most popular in Australia in the Advertising category.
⭐ 10th most popular in Malaysia in the Advertising category.
🔥 11st most popular in Canada in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Amazon Advertising is more popular among sites focused on general news, blogs and wiki, and entertainment, while The Trade Desk is more commonly used on business, marketing and merchandising, and online shopping sites.

General News

Blogs/Wiki

Business

Marketing/Merchandising

Entertainment

Online Shopping

Sports

Health

Education/Reference

Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#50

#56

#61

#67

Name

Rank

#45

#117

#148

#156

#162