🆚 Amplitude vs. PayPal Marketing Solutions

Type

Web analytics tool
Web analytics tool

About

Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.

It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.

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PayPal Marketing Solutions is a suite of marketing and analytics tools from PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging.

It provides Shopper Insights with aggregated and anonymized data on visitor behavior, Smart Incentives that display promotional banners like PayPal Credit or fast checkout options to encourage purchases, and is typically integrated via a code snippet or e-commerce plugins.

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Headquarters

San Francisco, California, United States
San Jose, California, United States

Website

Pricing

Free version ✔️ Up to 10K monthly tracked users or 2M events
Plus
(Up to 300K monthly tracked users or 25M events)
$588+/year
Growth Custom

Categories

Analytics › Rank #49
Analytics › Rank #90
Conversion Optimization › Rank #11
Conversion Optimization › Rank #56
Feature Management › Rank #4
Legacy › Rank #64

Popularity

Determined by the number of sites using each technology.

The Amplitude web analytics tool is 5 times more popular than PayPal Marketing Solutions.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Amplitude is more popular in the United States, Australia, and the Netherlands, while PayPal Marketing Solutions is more popular in the United Kingdom, Italy, and China.
United States
United Kingdom
Australia
Netherlands
India
Canada
France
Brazil
Germany
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Amplitude is more popular than PayPal Marketing Solutions in all market segments.
Online Shopping
Business
Marketing/Merchandising
Internet Services
Fashion/Beauty
Software/Hardware
Finance/Banking
General News
Health
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#8,600
#25,541
#31,082
View more ➝

See also

🗃️ About This Data