🆚 Anura vs. AppsFlyer

Type

Fraud prevention software
Marketing attribution platform

About

Anura is an ad fraud solution designed to improve campaign performance by accurately identifying bots, malware, and human fraud.

It claims 99.999% accuracy when marking visitors as fraudulent, offers a TAG-Certified Against Fraud seal, and provides real-time detection with both JavaScript-based and API-based integrations.

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Headquarters

Middletown, Delaware, United States
San Francisco, California, United States

Website

Pricing

Free version ❌Free 15-day trial
$1,500+/month
Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom

Categories

Fraud Prevention › Rank #21
Fraud Prevention › Rank #5
Marketing Attribution › Rank #2
Analytics › Rank #46

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 10 times more popular than Anura.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, Japan, and the United Kingdom, while Anura is more popular in Turkey.
United States
Turkey
Japan
United Kingdom
India
Indonesia
Russia
Brazil
Germany
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, business, and finance and banking, while Anura is more commonly used on general news sites.
Online Shopping
Business
Finance/Banking
Marketing/Merchandising
Fashion/Beauty
General News
Travel
Software/Hardware
Entertainment
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#34,144
View more ➝
Name
Rank
#123
View more ➝

See also

🗃️ About This Data