🆚 Appier vs. Insider
- 📈 Insider is five times more popular than Appier.
- 🌎 Insider is more popular in Turkey, Brazil, and Indonesia.
- 🌍 Appier is more popular in Taiwan, Japan, and Hong Kong.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Customer data platform
Customer data platform
About
Appier offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.
Insider is a platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.
Headquarters
Taipei, Taiwan
Istanbul, Turkey
Pricing
Free version ❌
$57,600+/year
Categories
Popularity
Determined by the number of sites using each technology.
The Insider CDP is 5 times more popular than Appier.
Total websites
Market share
CDP
Personalization
Popularity by country
Determined by the number of sites detected from each country.
Insider is more popular in Turkey, Brazil, and Indonesia, while Appier is more popular in Taiwan, Japan, and Hong Kong.
Turkey
Brazil
Indonesia
Australia
United States
Taiwan
Vietnam
Malaysia
Japan
Netherlands
Awards
- 🥇 Most popular in Taiwan in the Personalization category.
- 🥇 Most popular in Taiwan in the CDP category.
- ⭐ 10th most popular in Japan in the Personalization category.
- ⭐ 10th most popular in Japan in the CDP category.
- 🥇 Most popular in Turkey in the Personalization category.
- 🥇 Most popular in Turkey in the CDP category.
- 🥈 Second most popular in Indonesia in the CDP category.
- 🥈 Second most popular in Vietnam in the Personalization category.
- 🥈 Second most popular in Vietnam in the CDP category.
Popularity by domain category
Determined by the number of sites in each category.
Insider is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while Appier is more commonly used on education and reference, non-profit, advocacy and NGO, and software and hardware sites.
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Business
Finance/Banking
Internet Services
Education/Reference
Travel
Sports
Entertainment
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
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Salesforce Marketing Cloud
SAP Customer Data Platform🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.