⚡ Personalization Software in Taiwan

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Taiwan is an East Asian island country with a population of around 23.6 million people.

According to our research, personalization software is used on 0.9% of websites from Taiwan.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Taiwan in 2026, based on market share.

The most popular is Appier with a share of 28%, followed by Adobe Experience Platform with 26% and Insider One with 9.3%.

Appier 28%
Adobe Experience Platform 26%
Insider One 9.3%
Salesforce Marketing Cloud 8.7%
ActiveCampaign 6%
VWO 6%
OptiMonk 6%
Adobe Target 4%
Optimizely 3.3%
Shogun 2.7%
iZooto 2.7%
Dotdigital 1.3%
AB Tasty 1.3%
Emarsys 1.3%
Yieldify 0.7%

🚀 Highlights

Here is a list of the top solutions that is more popular in Taiwan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Appier ^(-50)
3. Insider One ^(-19)
7. OptiMonk ^(-1)
8. Adobe Target ^(-2)
11. iZooto ^(-22)
14. Emarsys ^(-11)
15. Yieldify ^(-30)
16. Ometria ^(-36)
17. LimeSpot ^(-23)
19. Proof ^(-24)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 27 personalization software solutions used on sites from Taiwan, ranked by their market share.

Rank	Name	Market share
1	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	28%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	26%
3	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	9.3%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	8.7%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	6%
6	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	6%
7	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	6%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.3%
10	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	2.7%
11	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	2.7%
12	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.3%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.3%
14	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.3%
15	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.7%
16	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	0.7%
17	LimeSpot Vancouver, British Columbia, Canada An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates. Free$$$	0.7%
18	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.7%
19	Proof Austin, Texas, United States A social proof marketing platform that helps users build visitors' trust, create urgency, and increase conversions with hot streaks, live visitor count, and recent activity widgets. $29+/month	0.7%
20	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.7%
21	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.7%
22	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.7%
23	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.7%
24	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.7%
25	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.7%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,296 websites from Taiwan.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 27 were detected on websites from Taiwan.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.