⚡ Personalization Software in Singapore

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our research, personalization software is used on 3% of websites from Singapore.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Singapore in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 44.8%, followed by Sitefinity Insight with 11.6% and Salesforce Marketing Cloud with 8.5%.

Adobe Experience Platform 44.8%
Sitefinity Insight 11.6%
Salesforce Marketing Cloud 8.5%
VWO 4.9%
ActiveCampaign 4.9%
Dotdigital 4.4%
Adobe Target 3.6%
iZooto 3.4%
Shogun 3.2%
Emarsys 3%
MoEngage 3%
Optimizely 2.7%
Insider 2.3%
Braze 2.1%
AB Tasty 1.5%

🚀 Highlights

Here is a list of the top solutions that is more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Sitefinity Insight ^(-28)
6. Dotdigital ^(-1)
7. Adobe Target ^(-1)
8. iZooto ^(-23)
10. Emarsys ^(-8)
11. MoEngage ^(-25)
13. Insider ^(-12)
14. Braze ^(-7)
16. Triptease ^(-21)
17. Coveo ^(-7)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 40 personalization software solutions used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	44.8%
2	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	11.6%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	8.5%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	4.9%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	4.9%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	4.4%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.6%
8	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	3.4%
9	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	3.2%
10	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	3%
11	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	3%
12	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.7%
13	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	2.3%
14	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.1%
15	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.5%
16	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	1.5%
17	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.3%
18	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.8%
19	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.8%
20	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.6%
21	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.6%
22	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.6%
23	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	0.6%
24	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.6%
25	Segmentify Istanbul, Turkey A customer engagement platform that enables brands to provide personalized, omnichannel customer experiences in real time. €149+/month	0.6%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,979 websites from Singapore.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 40 were detected on websites from Singapore.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.