⚡ Personalization Software in Singapore

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our research, personalization software is used on 3.6% of websites from Singapore.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Singapore in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 43.1%, followed by Sitefinity Insight with 9% and Salesforce Marketing Cloud with 7.8%.

Adobe Experience Platform 43.1%
Sitefinity Insight 9%
Salesforce Marketing Cloud 7.8%
ActiveCampaign 6.3%
VWO 6.2%
Dotdigital 5.3%
Adobe Target 4%
Shogun 4%
Optimizely 3.2%
MoEngage 2.7%
OptiMonk 2.7%
Insider One 2.3%
Braze 1.7%
iZooto 1.5%
Other 0.2%

🚀 Highlights

Here is a list of the top solutions that is more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Sitefinity Insight ^(-30)
3. Salesforce Marketing Cloud ^(-1)
6. Dotdigital ^(-1)
7. Adobe Target ^(-3)
10. MoEngage ^(-28)
12. Insider One ^(-10)
13. Braze ^(-11)
14. iZooto ^(-19)
15. Emarsys ^(-10)
16. Coveo ^(-11)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 44 personalization software solutions used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	43.1%
2	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	9%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	7.8%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	6.3%
5	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	6.2%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	5.3%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4%
8	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	4%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.2%
10	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	2.7%
11	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.7%
12	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	2.3%
13	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	1.7%
14	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	1.5%
15	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.5%
16	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.3%
17	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.3%
18	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	1.2%
19	LimeSpot Vancouver, British Columbia, Canada An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates. Free$$$	1.2%
20	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.2%
21	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	0.8%
22	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.8%
23	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.8%
24	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.8%
25	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.8%

👉 See Also

🌎 Personalization in other countries
- Japan
- Korea
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,830 websites from Singapore.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 44 were detected on websites from Singapore.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.