⚡ Personalization Software in Malaysia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our research, personalization software is used on 2.2% of websites from Malaysia.

Statistics based on 11K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Malaysia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 24.7%, followed by Netcore with 12.7% and Insider One with 11.2%.

Adobe Experience Platform 24.7%
Netcore 12.7%
Insider One 11.2%
iZooto 11.2%
Dotdigital 8.8%
VWO 8.4%
ActiveCampaign 6%
Salesforce Marketing Cloud 6%
Optimizely 5.2%
Shogun 4.4%
OptiMonk 3.6%
Adobe Target 3.6%
MoEngage 2.8%
Sitefinity Insight 2%
Kameleoon 1.6%

🚀 Highlights

Here is a list of the top solutions that is more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Netcore ^(-44)
3. Insider One ^(-19)
4. iZooto ^(-29)
5. Dotdigital ^(-2)
13. MoEngage ^(-25)
14. Sitefinity Insight ^(-18)
15. Kameleoon ^(-8)
16. CleverTap ^(-25)
19. Twilio ^(-16)
21. Emarsys ^(-4)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 39 personalization software solutions used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	24.7%
2	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	12.7%
3	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	11.2%
4	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	11.2%
5	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	8.8%
6	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	8.4%
7	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	6%
8	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.2%
10	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	4.4%
11	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	3.6%
12	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.6%
13	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	2.8%
14	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	2%
15	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.6%
16	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	1.6%
17	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.2%
18	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.2%
19	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	1.2%
20	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.2%
21	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.2%
22	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	0.8%
23	LimeSpot Vancouver, British Columbia, Canada An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates. Free$$$	0.8%
24	StoreYa Ramat HaSharon, Israel A marketing platform that offers a fully autonomous, performance-based advertising AI solution for e-commerce businesses. $180+/month	0.8%
25	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.8%

👉 See Also

🌎 Personalization in other countries
- China
- Korea
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 11,593 websites from Malaysia.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 39 were detected on websites from Malaysia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.