⚡ Personalization Software in Malaysia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our research, personalization software is used on 2% of websites from Malaysia.

Statistics based on 10K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Malaysia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 24.7%, followed by Netcore with 13.5% and iZooto with 13%.

Adobe Experience Platform 24.7%
Netcore 13.5%
iZooto 13%
Insider 12.1%
Dotdigital 8.8%
VWO 7.9%
Salesforce Marketing Cloud 7.4%
Optimizely 6.5%
ActiveCampaign 4.7%
Shogun 3.3%
MoEngage 3.3%
Adobe Target 3.3%
AB Tasty 2.3%
Sitefinity Insight 2.3%
Triptease 1.9%

🚀 Highlights

Here is a list of the top solutions that is more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Netcore ^(-40)
3. iZooto ^(-27)
4. Insider ^(-19)
5. Dotdigital ^(-2)
11. MoEngage ^(-25)
14. Sitefinity Insight ^(-15)
15. Triptease ^(-20)
16. Appier ^(-34)
17. Emarsys ^(-1)
19. Twilio ^(-13)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 35 personalization software solutions used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	24.7%
2	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	13.5%
3	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	13%
4	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	12.1%
5	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	8.8%
6	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	7.9%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	7.4%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	6.5%
9	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	4.7%
10	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	3.3%
11	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	3.3%
12	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.3%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	2.3%
14	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	2.3%
15	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	1.9%
16	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	1.4%
17	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.4%
18	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.4%
19	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.9%
20	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.9%
21	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.9%
22	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.9%
23	Discount Ninja Sint-Martens-Latem, Belgium A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options. $49+/month	0.9%
24	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.9%
25	StoreYa Ramat HaSharon, Israel A marketing platform that offers a fully autonomous, performance-based advertising AI solution for e-commerce businesses. $180+/month	0.9%

👉 See Also

🌎 Personalization in other countries
- Japan
- Korea
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 10,636 websites from Malaysia.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 35 were detected on websites from Malaysia.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.