🆚 AppsFlyer vs. Human

Compare technologies based on real-world usage data *

Type

Marketing attribution platform
Fraud prevention software solution

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

The Human Defense Platform is a cybersecurity solution designed to protect digital advertising, mitigate malicious bot attacks, and defend against account takeover and fake accounts.

It leverages real-time behavioral analysis, device fingerprinting, and machine learning to detect and block fraudulent activities.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌
On request

Categories

Marketing Attribution › Rank #2
Analytics › Rank #45
Fraud Prevention › Rank #5
Fraud Prevention › Rank #9
Bot Mitigation › Rank #7

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 2.3 times more popular than Human.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United Kingdom, Japan, and Indonesia, while Human is more popular in the United States, Turkey, and Canada.
United States
United Kingdom
Turkey
Japan
Indonesia
India
Russia
Germany
Brazil
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, business, and marketing and merchandising, while Human is more commonly used on entertainment, general news, and Internet radio and TV sites.
Online Shopping
Business
Marketing/Merchandising
Entertainment
Finance/Banking
Fashion/Beauty
Travel
General News
Restaurants
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.