🆚 AppsFlyer vs. Lunio

Type

Marketing attribution platform
Fraud prevention software

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Lunio is a click fraud and invalid traffic prevention platform that uses AI to detect and block fake ad engagements and improve paid media traffic quality.

It helps advertisers identify low-quality traffic sources and optimize campaign investments, analyzes click behavior in real time to classify traffic, automatically applies IP and audience exclusions across Google Ads, Meta, TikTok, and LinkedIn, and uses cookieless first-party data tracking compliant with GDPR and CCPA.

Headquarters

San Francisco, California, United States
Manchester, United Kingdom

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌
Custom

Categories

Marketing Attribution › Rank #2
Analytics › Rank #46
Fraud Prevention › Rank #5
Fraud Prevention › Rank #28

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 15 times more popular than Lunio.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, the United Kingdom, and Japan, while Lunio is more popular in Croatia.
United States
United Kingdom
Japan
India
Indonesia
Russia
Brazil
Germany
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular than Lunio in all market segments.
Online Shopping
Business
Marketing/Merchandising
Finance/Banking
Fashion/Beauty
Travel
Software/Hardware
Entertainment
Internet Services
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#5,030
#7,369
View more ➝

See also

🗃️ About This Data