🆚 AppsFlyer vs. Northbeam
- 📈 AppsFlyer is much more popular than Northbeam.
- 🌍 AppsFlyer is more popular in all countries.
AppsFlyer
NorthbeamType
About
AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.
It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.
Northbeam is a marketing attribution and measurement platform that helps media buyers and growth teams understand how advertising spend drives revenue across channels.
It provides multi-touch attribution with flexible lookback windows, media mix modeling (MMM+), incrementality analysis, and creative-level performance reporting powered by first-party data collection and machine learning models.
Headquarters
Pricing
(up to 1M pageviews/month) $1,500+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Japan in the Fraud Prevention category.
- 🥇 Most popular in Indonesia in the Marketing Attribution category.
- 🥇 Most popular in Indonesia in the Fraud Prevention category.
- 🥇 Most popular in India in the Marketing Attribution category.
- 🥇 Most popular in India in the Fraud Prevention category.
- ⭐ 10th most popular in the United States in the Marketing Attribution category.
- 🔥 11st most popular in the United Kingdom in the Marketing Attribution category.
- ⬆️ 88th most popular in the United States in the Analytics category.
- ⬆️ 94th most popular in the United Kingdom in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Branch
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Kochava🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.