🆚 AppsFlyer vs. Usermaven

Type

Marketing attribution platform
Web analytics tool

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Usermaven is an AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps.

It includes automatic event tracking without code, seven attribution models, funnels and retention analysis, user journeys, AI-assisted insights and reports, a contacts hub with segmentation, first-party cookieless tracking, identity resolution, and built-in privacy controls for compliant data collection.

Headquarters

San Francisco, California, United States
Wilmington, Delaware, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌Free 14-day trial
Growth
(3 users, 5 years of data history)
$84/month
Scale
(unlimited users, 7 years of data history)
$199/month
EnterpriseCustom

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #19
Analytics › Rank #46
Analytics › Rank #138
Fraud Prevention › Rank #5

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 14 times more popular than Usermaven.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular than Usermaven in all countries.
United States
United Kingdom
Japan
India
Indonesia
Russia
Brazil
Germany
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular than Usermaven in all market segments.
Online Shopping
Business
Finance/Banking
Marketing/Merchandising
Fashion/Beauty
Travel
Software/Hardware
Entertainment
Internet Services
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#7,481
View more ➝

See also

🗃️ About This Data