🆚 Basis vs. OpenX

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Headquarters

Chicago, Illinois, United States
Pasadena, California, United States

Website

Categories

Advertising › Rank #56
Advertising › Rank #23

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 3 times more popular than Basis.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and the United Kingdom, while Basis is more popular in Switzerland and Colombia.
United States
Germany
United Kingdom
Turkey
France
Poland
Spain
Italy
Russia
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular among sites focused on general news, business, and online shopping, while Basis is more commonly used on education and reference sites.
General News
Business
Online Shopping
Blogs/Wiki
Marketing/Merchandising
Entertainment
Education/Reference
Health
Finance/Banking
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
#1,629
#2,653
#3,036
View more ➝
Name
Rank
#131
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.