🆚 Batch vs. Mailchimp

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than Batch.
🌍 Mailchimp is more popular in all countries.
⭐ Batch is particularly popular in France.

Batch

Mailchimp

Type

Marketing automation platform

Email marketing platform

About

Batch is a customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels.

It features a real-time data platform that merges web, mobile, and warehouse data into unified profiles, visual journey builders for multistep automation, and omnichannel messaging including email, SMS, and push notifications, along with AI-assisted campaign creation, A/B testing, and analytics dashboards.

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Headquarters

Paris, France

Atlanta, Georgia, United States

Website

batch.com #445,578

mailchimp.com #3,405

Pricing

Free version ✔️

€1,000+/month

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country