🆚 Better Business Bureau vs. Tripadvisor

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

Tripadvisor is a global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide.

It provides review widgets and booking tools for websites, supports millions of listings across travel categories, and offers review moderation, traveler rankings, and badges.

Headquarters

Arlington, Virginia, United States
Needham, Massachusetts, United States

Website

Pricing

Free version ✔️Basic listing
Accreditation fee$510+/year
Booking fee5-20%

Categories

Customer Reviews › Rank #6
Customer Reviews › Rank #2
Business Listings › Rank #2

Popularity

Determined by the number of sites using each technology.

The Tripadvisor customer review website is 2 times more popular than Better Business Bureau.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Tripadvisor is more popular in the United Kingdom, Italy, and Spain, while Better Business Bureau is more popular in the United States and Canada.
United States
United Kingdom
Italy
Canada
Spain
France
Australia
Greece
Germany
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Tripadvisor is more popular among sites focused on travel, recreation and hobbies, and restaurants, while Better Business Bureau is more commonly used on marketing and merchandising, business, and online shopping sites.
Travel
Marketing/Merchandising
Business
Online Shopping
Recreation/Hobbies
Restaurants
Real Estate
Art/Culture/Heritage
Education/Reference
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,278
#1,533
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.
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