🆚 Better Business Bureau vs. Trustpilot

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

Trustpilot is a global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation.

It hosts over 300 million reviews, provides tools for review collection, analytics including sentiment and topic categorization, a proprietary TrustScore metric, and AI-assisted response and trend forecasting features for businesses.

Headquarters

Arlington, Virginia, United States
Copenhagen, Denmark

Website

Pricing

Free version ✔️Basic listing
Accreditation fee$510+/year
Free version ✔️50 monthly review invitations, disallows embedding of reviews
Plus
(200 review invites)
$3,588+/year
Premium
(500 review invites)
$7,548+/year
Advanced
(5,000 review invites)
$13,188+/year
EnterpriseCustom

Categories

Customer Reviews › Rank #6
Customer Reviews › Rank #1
Business Listings › Rank #2

Popularity

Determined by the number of sites using each technology.

The Trustpilot customer review website is 3 times more popular than Better Business Bureau.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Trustpilot is more popular in the United Kingdom, the Netherlands, and Italy, while Better Business Bureau is more popular in the United States, Canada, and Afghanistan.
United States
United Kingdom
Netherlands
Italy
France
Germany
Denmark
Canada
Sweden
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Trustpilot is more popular among sites focused on online shopping, marketing and merchandising, and business, while Better Business Bureau is more commonly used on non-profit, advocacy and NGO sites.
Online Shopping
Marketing/Merchandising
Business
Internet Services
Fashion/Beauty
Finance/Banking
Travel
Real Estate
Software/Hardware
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,278
#1,533
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.
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