🆚 Brevo vs. Mailchimp

Compare technologies based on real-world usage data *

Type

Customer relationship management system
Email marketing platform

About

Brevo is a cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

It supports email, SMS, WhatsApp and push notifications campaigns, offers a drag-and-drop email editor, transactional emails via SMTP/API, segmentation and A/B testing, and landing pages and web forms.

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Headquarters

Paris, France
Atlanta, Georgia, United States

Website

Pricing

Free version ✔️300 emails/day
Starter$9+/month
Business$18+/month
EnterpriseCustom
Email Marketing
Free version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month
Transactional Email
1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails
SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

Categories

CRM › Rank #3
Marketing Automation › Rank #4
Marketing Automation › Rank #1
Email Marketing › Rank #7
Email Marketing › Rank #1
Scheduling › Rank #2

Popularity

Determined by the number of sites using each technology.

The Mailchimp email marketing platform is 13 times more popular than Brevo.
Total websites

Market share

Marketing Automation
Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Mailchimp is more popular than Brevo in all countries.
United States
United Kingdom
Australia
France
Italy
Germany
Netherlands
Spain
Canada
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mailchimp is more popular among sites focused on online shopping, business, and marketing and merchandising, while Brevo is more commonly used on fashion and beauty sites.
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Entertainment
Education/Reference
Travel
Non-Profit/Advocacy/NGO
Internet Services
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,187
View more ➝
Name
Rank
#199
#1,019
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.