🆚 CiviCRM vs. Keap

Compare technologies based on real-world usage data *

📈 Keap is three times more popular than CiviCRM.
🌎 Keap is more popular in the United States, Australia, and Canada.
🌍 CiviCRM is more popular in the United Kingdom, Taiwan, and Germany.

CiviCRM

Keap

Type

Customer relationship management system

About

CiviCRM is a web-based constituent relationship management system built by and for nonprofit organizations and NGO's.

Keap is a fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

It includes unified contact management, visual sales pipelines, automated email and SMS campaigns, built-in scheduling, advanced workflow automation, invoices with payment processing, landing pages and lead capture forms, and integrations with third-party apps such as Zapier, Gmail, Outlook, and Zoom.

Headquarters

San Francisco, California, United States

Dallas, Texas, United States

Website

civicrm.org #76,888

keap.com #7,753

Pricing

Free ✔️Open source

Free version ❌Free 14-day trial

$299+/month

Popularity

Determined by the number of sites using each technology.

The Keap CRM system is 3 times more popular than CiviCRM.

Total websites

Market share

CRM

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Keap is more popular in the United States, Australia, and Canada, while CiviCRM is more popular in the United Kingdom, Taiwan, and Germany.

United States

United Kingdom

Australia

Canada

Taiwan

Spain

Germany

Brazil

France

Italy

Awards

🥈 Second most popular in Taiwan in the Marketing Automation category.
🥈 Second most popular in Taiwan in the CRM category.
⭐ 10th most popular in the United Kingdom in the CRM category.
🔥 12nd most popular in Canada in the CRM category.
🔥 18th most popular in Canada in the Marketing Automation category.

⭐ 8th most popular in Australia in the CRM category.
⭐ 9th most popular in the United States in the CRM category.
🔥 11st most popular in Canada in the CRM category.
🔥 12nd most popular in the United Kingdom in the CRM category.
🔥 13rd most popular in Australia in the Marketing Automation category.

Popularity by domain category

Determined by the number of sites in each category.

Keap is more popular among sites focused on marketing and merchandising, business, and education and reference, while CiviCRM is more commonly used on non-profit, advocacy and NGO, politics and opinion, and public information sites.

Marketing/Merchandising

Business

Non-Profit/Advocacy/NGO

Education/Reference

Health

Blogs/Wiki

Internet Services

Real Estate

Online Shopping

Travel