🆚 Crazy Egg vs. Optimizely

Compare technologies based on real-world usage data *

Type

Web analytics tool
Personalization software solution

About

Crazy Egg is an analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

It provides visual reports showing click concentration and scroll depth, supports replay of user sessions, offers variant testing with a visual editor, and stores historical data to evaluate changes over time.

Optimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as Google Analytics, Salesforce, Microsoft Dynamics, Marketo, and Zapier.

Headquarters

La Mirada, California, United States
New York, United States

Website

Pricing

Free version ❌Free 30-day trial
Starter
(5K pageviews, 5 heatmaps, 50 recordings)
$348/year
Plus
(150K pageviews, 75 heatmaps, 1K recordings)
$1,188/year
Pro
(500K pageviews, 100 heatmaps, 5K recordings)
$2,988/year
Enterprise
(1M pageviews, 200 heatmaps, 10K recordings)
$7,188/year
Free version ❌
$36,000+/year

Categories

Analytics › Rank #22
Analytics › Rank #36
A/B Testing › Rank #2
A/B Testing › Rank #4
Feedback › Rank #8
Personalization › Rank #5
CDP › Rank #7
Feature Management › Rank #2

Popularity

Determined by the number of sites using each technology.

The Crazy Egg web analytics tool is 1.9 times more popular than Optimizely.
Total websites

Market share

Analytics
A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

Crazy Egg is more popular in the United States, the United Kingdom, and Australia, while Optimizely is more popular in Germany, the Netherlands, and Sweden.
United States
United Kingdom
Australia
Canada
Germany
France
Spain
Netherlands
Brazil
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Crazy Egg is more popular among sites focused on business, marketing and merchandising, and online shopping, while Optimizely is more commonly used on finance and banking, general news, and job search sites.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Finance/Banking
Internet Services
Health
Software/Hardware
Fashion/Beauty
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#484
#538
View more ➝
Name
Rank
#125
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.