🆚 Criteo vs. Google Marketing Platform

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

An online advertising and analytics platform from Google.

Headquarters

Paris, France
Mountain View, California, United States

Website

Categories

Advertising › Rank #9
Advertising › Rank #12

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 1.4 times more popular than Google Marketing Platform.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Germany, while Google Marketing Platform is more popular in Japan, Canada, and Singapore.
Japan
United States
France
Germany
United Kingdom
Korea
Spain
Italy
Turkey
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on online shopping, blogs and wiki, and marketing and merchandising, while Google Marketing Platform is more commonly used on business, finance and banking, and health sites.
Online Shopping
Blogs/Wiki
Business
Marketing/Merchandising
General News
Fashion/Beauty
Travel
Entertainment
Finance/Banking
Sports

Top sites

Top-ranked sites that use these technologies.

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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.