🆚 Demandbase vs. Leadinfo

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Lead generation tool

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Leadinfo is a lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects.

It matches visitor IP addresses and network data with a database of about 220 million organizations, shows company details and viewed pages in real time, tracks form submissions, and integrates with over 70 third-party tools such as HubSpot, Salesforce, Pipedrive, Slack, and Google Ads.

Headquarters

San Francisco, California, United States
Capelle aan den IJssel, Netherlands

Website

Pricing

Free version ❌
Custom
Free version ❌Free 14-day trial
Starter
(50+ companies)
$107+/month
Scale
(250+ companies)
$226+/month
Pro
(750+ companies)
$507+/month

Categories

Identity Resolution › Rank #11
Identity Resolution › Rank #6
Lead Generation › Rank #22
Lead Generation › Rank #8
Advertising › Rank #72
Marketing Attribution › Rank #8
Analytics › Rank #61

Popularity

Determined by the number of sites using each technology.

The Leadinfo tool is 2 times more popular than Demandbase.
Total websites

Market share

Identity Resolution
Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Leadinfo is more popular in the Netherlands, Germany, and Belgium, while Demandbase is more popular in the United States, Canada, and Australia.
Netherlands
United States
Germany
Belgium
United Kingdom
Denmark
Italy
Switzerland
France
Austria

Awards

Popularity by domain category

Determined by the number of sites in each category.

Leadinfo is more popular among sites focused on Internet services, online shopping, and marketing and merchandising, while Demandbase is more commonly used on business, software and hardware, and finance and banking sites.
Business
Software/Hardware
Internet Services
Online Shopping
Marketing/Merchandising
Finance/Banking
Health
Education/Reference
Recreation/Hobbies
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#455
View more ➝
Name
Rank
#3,224
#18,785
#26,685
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.