🆚 Dotdigital vs. VWO

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Web analytics tool

About

Dotdigital is a marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

Its features include automated workflows (such as welcome series and cart-abandonment), segmentation and targeting of audiences, A/B testing, real-time reporting on opens, clicks, and conversions, and integration with e-commerce, CRM, and data-source platforms such as Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

London, United Kingdom
Delhi, India

Website

Pricing

Free version ❌Free 14-day trial
Custom
Free version ❌Free 30-day trial
VWO Insights$2,064+/year
VWO Testing$4,068+/year
VWO Personalize$3,828+/year

Categories

Marketing Automation › Rank #13
Email Marketing › Rank #17
Personalization › Rank #7
Personalization › Rank #2
Analytics › Rank #18
A/B Testing › Rank #1
Feature Management › Rank #1

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 4 times more popular than Dotdigital.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular in the United States, the United Kingdom, and the Netherlands, while Dotdigital is more popular in Malaysia, Egypt, and the Dominican Republic.
United States
United Kingdom
Netherlands
Australia
Germany
Canada
Spain
France
Brazil
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular than Dotdigital in all market segments.
Business
Online Shopping
Marketing/Merchandising
Education/Reference
Internet Services
Software/Hardware
Fashion/Beauty
Health
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,224
#6,908
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.