🆚 Dotdigital vs. Yotpo

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Loyalty management platform

About

Dotdigital is a marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

Its features include automated workflows (such as welcome series and cart-abandonment), segmentation and targeting of audiences, A/B testing, real-time reporting on opens, clicks, and conversions, and integration with e-commerce, CRM, and data-source platforms such as Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

Yotpo is a cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

It provides tools to collect and display reviews, trigger automated SMS and email flows based on customer behavior, build rewards and referral programs to increase repeat purchases, manage recurring subscriptions and notifications, and segment audiences for targeted campaigns.

Read more…

Headquarters

London, United Kingdom
New York, United States

Website

Pricing

Free version ❌Free 14-day trial
Custom
Emails
Free version ✔️Up to 10,000 emails per month
20K$15/month
30K$30/month
50K$60/month
100K$135/month
500K$535/month
Price per SMS$0.0072 + carrier fees
Loyalty & Referrals
Free version ✔️
Pro$199+/month
Premium$799+/month
Reviews & UGC
Starter$15+/month
Pro$169+/month
Premium$699+/month

Categories

Marketing Automation › Rank #13
Email Marketing › Rank #17
Email Marketing › Rank #6
Personalization › Rank #7
Loyalty Management › Rank #1
Customer Reviews › Rank #7

Popularity

Determined by the number of sites using each technology.

The Yotpo loyalty management platform is 3 times more popular than Dotdigital.
Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Yotpo is more popular in the United States, Australia, and Canada, while Dotdigital is more popular in the United Kingdom, Argentina, and Malaysia.
United States
United Kingdom
Australia
Canada
France
Netherlands
Germany
Japan
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Yotpo is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Dotdigital is more commonly used on education and reference, travel, and non-profit, advocacy and NGO sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Health
Sports
Real Estate
Entertainment
Education/Reference
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,224
#6,908
View more ➝
Name
Rank
#5,429
#6,612
#7,148
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.