🆚 Drip vs. Mailchimp

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than Drip.
🌍 Mailchimp is more popular in all countries.

Drip

Mailchimp

Type

Marketing automation platform

Email marketing platform

About

Drip is a marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

It offers visual workflow automation with behavior-based triggers, flexible audience segmentation and tagging, personalized email campaigns, performance analytics and A/B testing, and integrates with e-commerce platforms such as Shopify, WooCommerce, Magento and BigCommerce.

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Headquarters

Minneapolis, Minnesota, United States

Atlanta, Georgia, United States

Website

drip.com #59,430

mailchimp.com #3,405

Pricing

Free version ❌Free 14-day trial

$39+/month

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country