🆚 Epsilon vs. Oracle Eloqua

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Marketing automation platform

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

Oracle Eloqua is a marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

It offers multichannel campaign management, lead scoring and routing, asset creation such as emails, landing pages, and forms, advanced audience segmentation and data-driven targeting, real-time analytics, and more than 500 prebuilt integrations available through the Oracle Marketing AppCloud.

Headquarters

Irving, Texas, United States
Austin, Texas, United States

Website

Pricing

Free version ❌
Custom
CDP Identity Essentials$10,000/month
Epsilon PeopleCloud Loyalty$30,000+/year
Consumer Data Insights Premium$60,000/year
Free version ❌
Eloqua Marketing Basic
(10,000+ contacts)
$24,000+/year
Eloqua Marketing Standard
(10,000+ contacts)
$48,000+/year
Eloqua Marketing Enterprise
(500,000+ contacts)
$350,400+/year

Categories

Identity Resolution › Rank #8
CDP › Rank #10
Advertising › Rank #64
Marketing Attribution › Rank #7
Marketing Automation › Rank #19
Marketing Automation › Rank #17

Popularity

Determined by the number of sites using each technology.

The Oracle Eloqua marketing automation platform is 1.3 times more popular than Epsilon.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Oracle Eloqua is more popular in the United Kingdom, Singapore, and Australia, while Epsilon is more popular in the United States, Germany, and the Czech Republic.
United States
United Kingdom
Germany
Singapore
Australia
Canada
Japan
Czech Republic
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Oracle Eloqua is more popular among sites focused on business, health, and sports, while Epsilon is more commonly used on entertainment, general news, and online shopping sites.
Business
Entertainment
General News
Online Shopping
Health
Sports
Finance/Banking
Marketing/Merchandising
Software/Hardware
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
View more ➝
Name
Rank
#435
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.