🆚 Firebase Cloud Messaging vs. Salesforce Marketing Cloud

Compare technologies based on real-world usage data *

Type

Push notification platform
Marketing automation platform

About

Firebase Cloud Messaging (FCM) is a cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost.

It supports both notification and data messages (up to 4096 bytes), lets developers target a single device, groups of devices, or topic-subscribed devices, allows custom notification content (priority, TTL, custom data, sounds, scheduling), and integrates with Google Analytics to track delivery and engagement.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

Mountain View, California, United States
San Francisco, California, United States

Website

Pricing

Free ✔️
Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year

Categories

Push Notifications › Rank #6
Push Notifications › Rank #4
Marketing Automation › Rank #5
CDP › Rank #4
Personalization › Rank #4

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 2.2 times more popular than Firebase Cloud Messaging.
Total websites

Market share

Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom, while Firebase Cloud Messaging is more popular in India, Italy, and Brazil.
United States
Japan
United Kingdom
Australia
India
Germany
France
Italy
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, online shopping, and marketing and merchandising, while Firebase Cloud Messaging is more commonly used on general news, blogs and wiki, and entertainment sites.
Business
Online Shopping
Marketing/Merchandising
General News
Software/Hardware
Education/Reference
Finance/Banking
Internet Services
Health
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.