🆚 Fullstory vs. Mixpanel

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.

Headquarters

Atlanta, Georgia, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year
Free version ✔️Up to 1 million monthly events
Growth$140+/month
EnterpriseCustom

Categories

Analytics › Rank #57
Analytics › Rank #39
Conversion Optimization › Rank #21
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The Mixpanel web analytics tool is 1.8 times more popular than Fullstory.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Mixpanel is more popular in the United States, the United Kingdom, and Germany, while Fullstory is more popular in Australia, Norway, and Ukraine.
United States
United Kingdom
Australia
Germany
France
Canada
India
Netherlands
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mixpanel is more popular among sites focused on business, marketing and merchandising, and travel, while Fullstory is more commonly used on online shopping, fashion and beauty, and alcohol sites.
Business
Marketing/Merchandising
Online Shopping
Travel
Internet Services
Finance/Banking
Health
Software/Hardware
Education/Reference
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
#1,086
#1,383
View more ➝
Name
Rank
#1,024
#1,179
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.