🆚 Fullstory vs. Smartlook

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Smartlook is an all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Headquarters

Atlanta, Georgia, United States
San Jose, California, United States

Website

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year
Free version ✔️
Pro$55+/month

Categories

Analytics › Rank #57
Analytics › Rank #37
Conversion Optimization › Rank #21

Popularity

Determined by the number of sites using each technology.

The Smartlook web analytics tool is 1.9 times more popular than Fullstory.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Smartlook is more popular in the Czech Republic, the United Kingdom, and Poland, while Fullstory is more popular in the United States, Sweden, and Ireland.
United States
Czech Republic
United Kingdom
Poland
Brazil
Germany
Australia
Spain
Italy
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Smartlook is more popular among sites focused on online shopping, Internet services, and fashion and beauty, while Fullstory is more commonly used on business, marketing and merchandising, and travel sites.
Online Shopping
Business
Marketing/Merchandising
Internet Services
Travel
Fashion/Beauty
Education/Reference
Health
Software/Hardware
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
#1,086
View more ➝
Name
Rank
#5,505
#6,408
#7,887
#8,645
View more ➝

See also

🗃️ About This Data