🆚 Google Marketing Platform vs. Taboola
- 📈 Google Marketing Platform is noticeably more popular than Taboola.
- 🌍 Google Marketing Platform is more popular in Japan, the United Kingdom, and the Netherlands.
- 🌎 Taboola is more popular in the United States, Germany, and France.
Statistics based on 3.3M+ analyzed websites. About this data
Google Marketing PlatformType
Advertising technology
Advertising technology
About
An online advertising and analytics platform from Google.
Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.
Headquarters
Mountain View, California, United States
New York, United States
Pricing
Revenue share50%-70%
Categories
Advertising › Rank #12
Advertising › Rank #13
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is 1.3 times more popular than Taboola.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular in Japan, the United Kingdom, and the Netherlands, while Taboola is more popular in the United States, Germany, and France.
Japan
United States
Germany
United Kingdom
France
Spain
India
Brazil
Turkey
Italy
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
- ⭐ 5th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in Israel in the Advertising category.
- ⭐ 7th most popular in Thailand in the Advertising category.
- ⭐ 7th most popular in Colombia in the Advertising category.
- ⭐ 8th most popular in India in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on business, finance and banking, and travel, while Taboola is more commonly used on general news, blogs and wiki, and online shopping sites.
General News
Business
Blogs/Wiki
Online Shopping
Marketing/Merchandising
Entertainment
Finance/Banking
Sports
Travel
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Microsoft Advertising
Ezoic
Criteo
AdRoll
Yahoo Advertising
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,367,089 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.