🆚 Google Ad Manager vs. LinkedIn Ads

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

LinkedIn Ads is an advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

It supports precise audience targeting by company, job title, industry, and seniority, multiple ad formats including sponsored content and dynamic ads, campaign management with budget and bid controls, and conversion tracking and website visitor retargeting through the LinkedIn Insight Tag.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

Categories

Advertising › Rank #7
Advertising › Rank #4

Popularity

Determined by the number of sites using each technology.

LinkedIn Ads advertising technology is 1.3 times more popular than Google Ad Manager.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn Ads is more popular in the United States, the United Kingdom, and Germany, while Google Ad Manager is more popular in Spain, Brazil, and Japan.
United States
United Kingdom
Germany
Netherlands
France
Australia
Italy
Spain
Canada
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn Ads is more popular among sites focused on business, online shopping, and marketing and merchandising, while Google Ad Manager is more commonly used on general news, entertainment, and blogs and wiki sites.
Business
General News
Online Shopping
Marketing/Merchandising
Entertainment
Blogs/Wiki
Sports
Internet Services
Education/Reference
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

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Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.