🆚 Google Ad Manager vs. Magnite

Compare technologies based on real-world usage data *

📈 Google Ad Manager is much more popular than Magnite.
🌎 Google Ad Manager is more popular in the United States, the United Kingdom, and Japan.
🌍 Magnite is more popular in Bahrain, Barbados, and New Caledonia.

Google Ad Manager

Magnite

Type

Advertising technology

About

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Headquarters

Mountain View, California, United States

New York, United States

Website

admanager.google.com

magnite.com #297

Popularity

Determined by the number of sites using each technology.

Google Ad Manager advertising technology is 7 times more popular than Magnite.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ad Manager is more popular in the United States, the United Kingdom, and Japan, while Magnite is more popular in Bahrain, Barbados, and New Caledonia.

United States

United Kingdom

Japan

Germany

France

Spain

Canada

Italy

Brazil

Poland