🆚 Google Ads vs. Yahoo Advertising
- 📈 Google Ads is much more popular than Yahoo Advertising.
- 🌍 Google Ads is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Google Ads
Yahoo AdvertisingType
Advertising technology
Advertising technology
About
Google Ads is a pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, 
YouTube, 
Maps, and a large network of third-party partner sites including ones monetizing through 
Google AdSense.
It supports keyword-based search campaigns, audience and demographic targeting, automated bidding, responsive display and video formats, and conversion tracking.
Yahoo Advertising is a pay-per-click digital advertising platform.
Headquarters
Mountain View, California, United States
New York, United States
Categories
Popularity
Determined by the number of sites using each technology.
Google Ads advertising technology is 55 times more popular than Yahoo Advertising.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Ads is more popular than Yahoo Advertising in all countries.
United States
United Kingdom
Germany
Japan
India
Australia
Brazil
Spain
Poland
France
Awards
- 🥇 Most popular in the United States in the Advertising category.
- 🥇 Most popular in the United Kingdom in the Advertising category.
- 🥇 Most popular in Germany in the Ad Tracking category.
- 🥇 Most popular in Japan in the Ad Tracking category.
- 🥇 Most popular in Australia in the Advertising category.
- 🥉 Third most popular in Taiwan in the Advertising category.
- ⭐ 9th most popular in Hong Kong in the Advertising category.
- ⬆️ 24th most popular in Brazil in the Advertising category.
- ⬆️ 26th most popular in the United States in the Advertising category.
- ⬆️ 26th most popular in Turkey in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Ads is more popular than Yahoo Advertising in all market segments.
Online Shopping
Business
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Software/Hardware
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Ezoic
Click.ru
AdRoll
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,977 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.