🆚 Google Analytics vs. Open Web Analytics

📈 Google Analytics is much more popular than Open Web Analytics.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.5M+ analyzed websites. About this data

Google Analytics

Open Web Analytics

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Open Web Analytics is an open-source web analytics platform designed as a self-hosted alternative to services such as Google Analytics.

It tracks page views, visitor behavior, click paths, search terms, and custom events, and includes click heatmaps, mouse movement recording, and integrations for WordPress and MediaWiki.

Headquarters

Mountain View, California, United States

Website

analytics.google.com

openwebanalytics.com #1,940,082

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360$50,000+/year

Free ✔️Open source

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 2,187 times more popular than Open Web Analytics.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Open Web Analytics in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

⬆️ 41st most popular in Brazil in the Analytics category.
⬆️ 58th most popular in the United States in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Open Web Analytics in all market segments.

Business

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Health

General News

Non-Profit/Advocacy/NGO

Software/Hardware

Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

#20

Name

Rank

youjizz.com

#735

#18,632

#89,339

#110,135

#125,834