🆚 Hotjar vs. Optimizely

Compare technologies based on real-world usage data *

Type

Web analytics tool
Personalization software solution

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Optimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as Google Analytics, Salesforce, Microsoft Dynamics, Marketo, and Zapier.

Headquarters

St. Julian's, Malta
New York, United States

Website

Pricing

Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ❌
$36,000+/year

Categories

Analytics › Rank #7
Analytics › Rank #36
Feedback › Rank #2
Personalization › Rank #5
CDP › Rank #7
A/B Testing › Rank #4
Feature Management › Rank #2

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 15 times more popular than Optimizely.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular than Optimizely in all countries.
United States
United Kingdom
Netherlands
Australia
Germany
France
Brazil
Poland
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than Optimizely in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Finance/Banking
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#125
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.