🆚 HubSpot Analytics vs. Matomo
Compare technologies based on real-world usage data *- 📈 Matomo is slightly more popular than HubSpot Analytics.
- 🌍 Matomo is more popular in Germany, France, and Italy.
- 🌎 HubSpot Analytics is more popular in the United States, the United Kingdom, and Australia.
HubSpot Analytics
MatomoType
About
Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.
Matomo is an open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
Headquarters
Pricing
(1K contacts)$20/seat/month
(3 seats, 2K contacts)$890/month
(5 seats, 10K contacts)$3,600/month
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Mongolia in the Analytics category.
- ⭐ 4th most popular in the United States in the Analytics category.
- ⭐ 5th most popular in Finland in the Analytics category.
- ⭐ 6th most popular in the United Kingdom in the Analytics category.
- ⭐ 6th most popular in Australia in the Analytics category.
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
- 🥈 Second most popular in the Czech Republic in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google Analytics
Microsoft Clarity
Hotjar
Plausible
Rybbit* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.