🆚 Integral Ad Science vs. Matomo
Compare technologies based on real-world usage data *- 📈 Matomo is much more popular than Integral Ad Science.
- 🌎 Matomo is more popular in Germany, France, and the United States.
- 🌍 Integral Ad Science is more popular in Turkey.
MatomoType
About
Integral Ad Science (IAS) is a global media measurement and optimization platform that analyzes the value of digital advertising placements.
Matomo is an open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 11st most popular in Turkey in the Analytics category.
- ⬆️ 23rd most popular in the United Kingdom in the Advertising category.
- ⬆️ 29th most popular in Russia in the Analytics category.
- ⬆️ 36th most popular in Italy in the Analytics category.
- ⬆️ 37th most popular in the United Kingdom in the Analytics category.
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
- 🥈 Second most popular in the Czech Republic in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Quantcast
Comscore
Confiant
DoubleVerify
NIQ
Plausible
Rybbit* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.